World Tourism Day 2026 | AI-Powered Tourism

The Tourism, Archaeology and Museums Department is commemorating World Tourism Day 2026 with a thought-provoking panel discussion exploring the role of emerging technologies in shaping the future of tourism, heritage conservation and museum experiences. Under the theme Digital Agenda and Artificial Intelligence to Redesign Tourism, the session, titled From Stone to Server: How AI, VR and Digital Tools are Rewriting Heritage Conservation and Museum Experiences in Pakistan, will bring together experts from architecture, technology, digital heritage and museum practice. The panel will feature Rizwan Azeem, Sara Ahmad, Saad Ahmed Khan and Kamran Mufti, with Uzma Usmani, Keeper Painting, Lahore Museum, serving as moderator. The discussion will examine how Artificial Intelligence, Virtual Reality and digital technologies can contribute to preserving cultural heritage, expanding access to museums and creating new ways for audiences to experience and engage with Pakistan’s rich historical legacy.