Flex Appeal: A Shy Influencer’s Abs Leave China Thirsty for More

As rural content booms online, Lin Yangduo has gone viral promoting village tourism and local products with a formula that makes him deeply uncomfortable. https://www.sixthtone.com/news/1018482 Fresh voices from today's China: News, stories and commentaries told from a human perspective. Find more China's stories on: https://www.sixthtone.com/ Follow us on: Facebook: https://www.facebook.com/sixthtone/ Twitter: https://twitter.com/SixthTone Instagram: https://www.instagram.com/sixthtone/