How to build an Indian smartphone brand - In conversation with Mivi’s Himanshu Tandon

Why don't we have a truly successful Indian smartphone brand that competes globally? In this video, we sit down with industry insider Himanshu Tandon, who has worked closely with tech giants like Xiaomi, Poco, and Nothing's CMF. Now, he is taking on a new challenge: building a real homegrown Indian tech brand with Mivi. Himanshu opens up about the harsh reality of making smartphones in India. He explains why launching just 100,000 units requires a massive Rs 100 Crore in working capital, the huge upfront costs of buying memory chips months in advance, and why relying on factories in China has held Indian companies back. He also shares why he chose to team up with Mivi, how they are building India's own manufacturing capabilities, and what makes the new Mivi 1 5G unique—from bringing a Snapdragon chip under Rs 15,000 to setting up over 500 service centers with doorstep pickup. Watch the full interview to understand the real struggle, cost, and future of Made-in-India smartphones! #mivi #smartphone #techinterview ------- ABOUT OUR CHANNEL Digit is India's most popular technology media brand across print, online and social media. Since 2001, Digit has been dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test labs across India that tests and reviews the entire gamut of consumer technology products and services. THE DIGIT.IN WEBSITE Through our website https://www.digit.in, social media, magazine and more, we strive to give you all of the information about buying gadgets that you want and need. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them. Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a brand for those who ‘Live to Game’, devworx is our developer centric property, Digit Squad caters to our micro influencer community, etc. FIND US AT Website : https://www.digit.in/ D|GIT SQUAD : INDIA'S LARGEST TECHNOLOGY INFLUENCER NETWORK Join the Digit Squad Discord here: https://discord.gg/HVDNQnX5yh Are you passionate about technology and gadgets? If yes, then here's your chance to become a Digit certified tech influencer by joining the Digit Squad! Follow the link below to join the Digit Squad! https://digitsquad.digit.in/ FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles! Facebook: www.facebook.com/thinkdigit/ Twitter: https://twitter.com/digitindia Instagram: https://www.instagram.com/digit.in/ Now you can read Digit Magazine online! Click here to start flipping! https://geek.digit.in/shop