Inside Reform UK's nationwide marketing machine

Reform UK spent £380,000 on social media ads between August and September, outspending all other major political parties combined during the summer, according to data from Who Targets Me. Sky's political correspondent Rob Powell analyses how Nigel Farage's party is using digital ads, nationwide recruitment and custom mobile apps to harvest voter data ahead of the next election. Read more: https://news.sky.com/story/politics-latest-burnham-labour-conference-social-care-12593360 #reformuk #nigelfarage #digitalmarketing #marketing #skynews SUBSCRIBE to our YouTube channel for more videos: http://www.youtube.com/skynews Follow us on X: https://twitter.com/skynews Like us on Facebook: https://www.facebook.com/skynews Follow us on Instagram: https://www.instagram.com/skynews Follow us on TikTok: https://www.tiktok.com/@skynews For more content go to http://news.sky.com and download our apps: Apple https://itunes.apple.com/gb/app/sky-news/id316391924?mt=8 Android https://play.google.com/store/apps/details?id=com.bskyb.skynews.android&hl=en_GB Why not listen to one of our podcasts? This is Why, available for free here: https://podfollow.com/thisiswhy or Ed Conway's Stuff Matters, available here: https://podfollow.com/stuff-matters To enquire about licensing Sky News content, you can find more information here: https://news.sky.com/info/library-sales